Here’s a small marketing tip: If you want to sell a product, try not infuriating the entire feminist blogosphere.
Smartphone maker OnePlus, which is seeing huge demand for its well received OnePlus One Android phone, recently learned the hard way that marketing with sexism can backfire big time. In a post that’s since been scrubbed from the company’s forums, OnePlus offered a few “lovely ladies” the chance to skip the line to get a phone by posting a photo. TechCrunch’s Jordan Crook accurately described the contest as “demeaning towards women and generally ignorant.”
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